What Is Tastefully Simple?
Tastefully Simple is a direct-sales company from Alexandria, Minnesota. It was founded in 1995, and sells a range of foods that are designed to be easy to prepare and cook, in order to allow people who don't enjoy cooking to spend less time in the kitchen. The products are only available to buy from independent sales Consultants, who grow a business by selling the products to others, and at the same time trying to recruit them into the business.
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Tastefully Simple - The Bad News...
The main way that Tastefully Simple Consultants sell their goods is at tasting parties. If you are just looking to earn a small residual income then these parties are a nice idea. They allow you to share your products with friends and family, and have a fun time trying out all the products on offer. At the end of the party you might make a few sales.
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If you have dreams of growing a much bigger business than this, and achieving total financial independence, then sales parties are unlikely to be the answer. While it is true that they are a great way to get your business up and running, you will soon find that you are not making the amount of money that you hoped you would be.
This happens for several reasons:
- Sales parties are time consuming and only allow you to pitch to the people who are physically in the room at the time.
- Giving away tasters, free sample, business cards, brochures, CDs, DVDs, and flyers is expensive.
- Most people do not actually know enough people to make this business model sustainable. Sooner or later you will run out of people to invite to a party.
This means that if you want to grow a big business with Tastefully Simple then you need to find a sales technique that is not too time-consuming, allows you to reach as many people as possible, is not expensive, and doesn't require that you know the people you are selling to.
There is one marketing strategy that ticks all these boxes. It is called "target marketing", and uses the internet and the telephone to identify groups of people who could most benefit from your products.
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This could be students who have just moved out of home for the first time and don't yet have the skills to cook themselves nice, tasty meals. It could be an elderly person who finds preparing complicated meals too difficult these days. It could be a busy couple with young kids who don't have the time to slave away in the kitchen for hours every day. Or how about single men who are simply too lazy to cook nice meals from scratch every day?
All these people would specifically benefit from Tastefully Simple, and would be more likely to buy the products than somebody who is only at your sales party for the experience, or because they didn't want to say no to you.
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Target marketing online is proven to work time and again, and produce stunning results. If you want to grow a big Tastefully Simple business, then target marketing could be the way forward for you.
To find out more about how target marketing could change the face of network marketing and help explode your business, see Tastefully Simple Success.
Article Source: http://www.articlesbase.com/home-business-articles/tastefully-simple-business-how-to-make-money-with-tastefully-simple-4075737.html
About the Author
Neil Davidson is a writer and MLM expert for ExplosiveMLM.com. To find out more about how Neil's advice is helping network marketers everywhere achieve their dreams, see Add700Reps